How to improve search engine ranking is a critical component of your online success and a topic of considerable importance to traditional and high tech companies alike. Without generating traffic from the major search engines like Google, Yahoo!, Ask and Bing, the fanciest and most expensively-designed website will fail to deliver.
To understand the importance of search engine optimization for websites simply ask the thousands upon thousands of organizations and individuals who spend inordinate amounts of time and money developing a website that no one visits. Having cool graphics, plenty of flash animation and a great “look and feel” does nothing to improve search engine ranking without a methodical approach to SEO web design.
In these pages I have pulled together the very best of tools, processes and methodologies in order to help you understand the world of Search Engine Optimization. While tools may vary the basic approach is the same and that is that you must create a website that provides useful information as well as one that is search engine optimized
________________________________________
Get help with how to Improve Search Engine Ranking or share your expertise and experiences!
GO TO:
•SEO Copy Writing
• META Tags Optimization
• How to Make a Website
• How to Build a Website (Interview)
• SEO Consultant
________________________________________
The Basics to Improve Search Engine Ranking
I will describe 2 parts to improve search engine ranking in SEO web design, both of which are crucially important: keyword optimization and quality content. I call these "HTML And Words That Sell." It is not good enough to rank high at the search engines if you do not have the quality content to generate a favorable human response as well. If you do not please your human visitors you will lose your search engine rankings over time.
The mistake most people I have talked to make is to focus on just one of these. Thousands of business and individuals create fancy websites that look and read like brochures that no one reads because no one sees. On the other hand, there are plenty of "tech-savvy" search engine for website specialists who achieve temporary rankings that fail to last because of a lack of quality content.
"Keywords" are those search terms that users enter into search engines in order to find information online. Keyword search terms tend to follow specific patterns over time so that if you correctly analyze and build a website based on high-value keywords then you will in essence be creating a website with terms and information that people are searching for.
The Search Engine Game
Improved search engine rankings only persist when you deliver that your visitors seek and not just search engines. I cannot emphasize this point enough and this is where most search engine optimization consulting fails. It is no use temporarily ranking highly through SEO "tips and tricks" unless you deliver quality content that people like.
In terms of how search engines actually find your site I will now describe the necessary steps in the process of search engine optimization for websites:
(1) Submitting Your Site: A lot of people do not know that you actually have to submit your website to search engines to ensure that your web pages will be indexed. If your web pages are not indexed, you will be “invisible” to search engines. The major search engines follow a protocol called Sitemaps whereby you are required to submit an XML Sitemap of your website to search engines.
In my opinion submitting a Sitemap to improve search engine rankings will be tricky if you are a non-technical person. Your best recourse is to hire a technical person to do this job for you or utilize a solution like Site Build it! which does this automatically for you
The Steps to Improve Search Engine Ranking
Creating Inbound Links is the last step to search engine optimization for websites and I cover that – along with Keyword Research and Page Optimization and - on my search engine optimization consulting page. These steps form the core SEO web design process along with making sure that you regularly continue to submit new content to the search engines as well.
Finding high value keywords and creating keyword-optimized web pagesaround them gets your site “into the running” in terms of improved search engine ranking. An Inbound Links program is then required to give your website added credibility with the search engines. For more detailed information I recommend the excellent SiteSell PDF Make Your Links work! That contains a number of link building strategies.
Search engines like Google look at, among other things, the number and quality of other websites that link to yours. In terms of search engine rankings, the better and more relevant the website that is linking to yours, the better its effect on your overall search engine results page (SERP) rankings. While inbound links is not the most important criteria in weighing your search engine ranking, it is important to have at least a few high-quality inbound links to your website.
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To understand the importance of search engine optimization for websites simply ask the thousands upon thousands of organizations and individuals who spend inordinate amounts of time and money developing a website that no one visits. Having cool graphics, plenty of flash animation and a great “look and feel” does nothing to improve search engine ranking without a methodical approach to SEO web design.
In these pages I have pulled together the very best of tools, processes and methodologies in order to help you understand the world of Search Engine Optimization. While tools may vary the basic approach is the same and that is that you must create a website that provides useful information as well as one that is search engine optimized
________________________________________
Get help with how to Improve Search Engine Ranking or share your expertise and experiences!
GO TO:
•SEO Copy Writing
• META Tags Optimization
• How to Make a Website
• How to Build a Website (Interview)
• SEO Consultant
________________________________________
The Basics to Improve Search Engine Ranking
I will describe 2 parts to improve search engine ranking in SEO web design, both of which are crucially important: keyword optimization and quality content. I call these "HTML And Words That Sell." It is not good enough to rank high at the search engines if you do not have the quality content to generate a favorable human response as well. If you do not please your human visitors you will lose your search engine rankings over time.
The mistake most people I have talked to make is to focus on just one of these. Thousands of business and individuals create fancy websites that look and read like brochures that no one reads because no one sees. On the other hand, there are plenty of "tech-savvy" search engine for website specialists who achieve temporary rankings that fail to last because of a lack of quality content.
"Keywords" are those search terms that users enter into search engines in order to find information online. Keyword search terms tend to follow specific patterns over time so that if you correctly analyze and build a website based on high-value keywords then you will in essence be creating a website with terms and information that people are searching for.
The Search Engine Game
Improved search engine rankings only persist when you deliver that your visitors seek and not just search engines. I cannot emphasize this point enough and this is where most search engine optimization consulting fails. It is no use temporarily ranking highly through SEO "tips and tricks" unless you deliver quality content that people like.
In terms of how search engines actually find your site I will now describe the necessary steps in the process of search engine optimization for websites:
(1) Submitting Your Site: A lot of people do not know that you actually have to submit your website to search engines to ensure that your web pages will be indexed. If your web pages are not indexed, you will be “invisible” to search engines. The major search engines follow a protocol called Sitemaps whereby you are required to submit an XML Sitemap of your website to search engines.
In my opinion submitting a Sitemap to improve search engine rankings will be tricky if you are a non-technical person. Your best recourse is to hire a technical person to do this job for you or utilize a solution like Site Build it! which does this automatically for you
The Steps to Improve Search Engine Ranking
Creating Inbound Links is the last step to search engine optimization for websites and I cover that – along with Keyword Research and Page Optimization and - on my search engine optimization consulting page. These steps form the core SEO web design process along with making sure that you regularly continue to submit new content to the search engines as well.
Finding high value keywords and creating keyword-optimized web pagesaround them gets your site “into the running” in terms of improved search engine ranking. An Inbound Links program is then required to give your website added credibility with the search engines. For more detailed information I recommend the excellent SiteSell PDF Make Your Links work! That contains a number of link building strategies.
Search engines like Google look at, among other things, the number and quality of other websites that link to yours. In terms of search engine rankings, the better and more relevant the website that is linking to yours, the better its effect on your overall search engine results page (SERP) rankings. While inbound links is not the most important criteria in weighing your search engine ranking, it is important to have at least a few high-quality inbound links to your website.
